July 31 2006
Pie Noon
posted by Steven Shaw at 2:43 pm
One of New Zealand’s oldest food-on-the-run brands, Big Ben Pies, has jumped on the Brokeback , er, chuckwagon, with a campaign reasserting their masculinity.
The campaign, spotted on the NZ advertising community’s Creative Circle blog, includes the above poster as well as slogans like “I reckon a cowboy’s wife should be a woman” and “I ride with a partner, not on him.”
Best comment on their blog? “I’d rather be seen stuffing a cowboy in my mouth than one of those maggot filled sh*t sacks.”
August 2nd, 2006 at 10:04 am
Heh heh…. real meat.
August 2nd, 2006 at 1:20 pm
A cup of Fagg’s coffee and a Big Ben pie – the perfect snack for the man who is comfortable with his sexuality.
August 24th, 2006 at 4:14 am
Hahaha-A maggoty filled sh*t pie. G.Bush would love one of those. Please ship him one. He’s at the White House.
March 26th, 2009 at 12:20 pm
[...] Western-themed marketing for the humble pie company appears everywhere in New Zealand, even on the side of V8 Supercars. In fact the company’s advertising campaigns have pulled in some odd comments for the way they embrace the masculinity of the cowboy tradition. [...]