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	<title>Comments on: Is Ferrit Faking&#160;It?</title>
	<atom:link href="http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/</link>
	<description>Be our guest...</description>
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		<title>By: Pythagoras</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-287008</link>
		<dc:creator>Pythagoras</dc:creator>
		<pubDate>Sun, 02 Mar 2008 10:58:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-287008</guid>
		<description>Well, I dont know who would be stupid enough to spend so much on a 2-slice toaster. I bought a toaster from the Warehouse for $29 and its sweet as. Dualitshit</description>
		<content:encoded><![CDATA[<p>Well, I dont know who would be stupid enough to spend so much on a 2-slice toaster. I bought a toaster from the Warehouse for $29 and its sweet as. Dualitshit</p>
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		<title>By: Aristotle</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-71618</link>
		<dc:creator>Aristotle</dc:creator>
		<pubDate>Wed, 28 Feb 2007 00:43:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-71618</guid>
		<description>This is the website referred to above.</description>
		<content:encoded><![CDATA[<p>This is the website referred to above.</p>
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		<title>By: Real-world reviews blog &#187; Blog Archive &#187; Nothing but the real thing?</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-29618</link>
		<dc:creator>Real-world reviews blog &#187; Blog Archive &#187; Nothing but the real thing?</dc:creator>
		<pubDate>Tue, 05 Dec 2006 20:43:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-29618</guid>
		<description>[...] &#8220;Tom Hayes&#8221;:http://tombomb.typepad.com/tombomb/2006/12/trust_is_the_ne.html is doing a series of posts on trust. One thing is for certain, on the web trust is hard to gain and then hard to maintain. With the rise and rise of spam, &#8220;fake reviews&#8221;;http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/ and splogging, how long will it be before fake profiles are posted to push products &#8211; perhaps these will be called sprofiles. [...]</description>
		<content:encoded><![CDATA[<p>[...] &ldquo;Tom Hayes&#8221;:http://tombomb.typepad.com/tombomb/2006/12/trust_is_the_ne.html is doing a series of posts on trust. One thing is for certain, on the web trust is hard to gain and then hard to maintain. With the rise and rise of spam, &ldquo;fake reviews&rdquo;;http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/ and splogging, how long will it be before fake profiles are posted to push products &ndash; perhaps these will be called sprofiles. [...]</p>
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		<title>By: Lindsay</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-2504</link>
		<dc:creator>Lindsay</dc:creator>
		<pubDate>Wed, 13 Sep 2006 03:50:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-2504</guid>
		<description>Having now made my first visit ti Ferrit I note that Telecom do admit that &quot;site powered by Telecom&quot;.  Is it truly owned and operated by Telecom?

It was interesting to note that only one of the 34 toasters listed was rated - 5 star of course.  Of the 12+ toasters I checked only one had consumer reviews.</description>
		<content:encoded><![CDATA[<p>Having now made my first visit ti Ferrit I note that Telecom do admit that &#8220;site powered by Telecom&#8221;.  Is it truly owned and operated by Telecom?</p>
<p>It was interesting to note that only one of the 34 toasters listed was rated &#8211; 5 star of course.  Of the 12+ toasters I checked only one had consumer reviews.</p>
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		<title>By: Lindsay</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-2503</link>
		<dc:creator>Lindsay</dc:creator>
		<pubDate>Wed, 13 Sep 2006 03:32:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-2503</guid>
		<description>Isn&#039;t it interesting that in all the advertising Telecom never mentioned that it was behind Ferrit.  I wonder why - could it be they fear people would not use it if they knew it was another Telecom offshoot.</description>
		<content:encoded><![CDATA[<p>Isn&#8217;t it interesting that in all the advertising Telecom never mentioned that it was behind Ferrit.  I wonder why &#8211; could it be they fear people would not use it if they knew it was another Telecom offshoot.</p>
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		<title>By: av</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1874</link>
		<dc:creator>av</dc:creator>
		<pubDate>Mon, 11 Sep 2006 06:49:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1874</guid>
		<description>what worries me more is that even thou the cats out of the bag.. ppl will still buy it regardless of what anyone exposes...</description>
		<content:encoded><![CDATA[<p>what worries me more is that even thou the cats out of the bag.. ppl will still buy it regardless of what anyone exposes&#8230;</p>
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		<title>By: Blogger&#8217;s fight back at Morph Blog</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1783</link>
		<dc:creator>Blogger&#8217;s fight back at Morph Blog</dc:creator>
		<pubDate>Mon, 11 Sep 2006 02:59:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1783</guid>
		<description>[...] The recent article written on kiwi blog spareroom about Telecom&#8217;s online shopping website Ferrit faking its own product reviews has apparently now got the New York Times and New Zealand Herald interested. [...]</description>
		<content:encoded><![CDATA[<p>[...] The recent article written on kiwi blog spareroom about Telecom&#8217;s online shopping website Ferrit faking its own product reviews has apparently now got the New York Times and New Zealand Herald interested. [...]</p>
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		<title>By: Tim Haines</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1702</link>
		<dc:creator>Tim Haines</dc:creator>
		<pubDate>Sun, 10 Sep 2006 22:03:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1702</guid>
		<description></description>
		<content:encoded><![CDATA[<p><strong>Ferrit makes the NY Times</strong></p>
<p>The story of Ferrit creating bogus reviews of the dualit toaster has made the NYTimes:</p>
<p>    Fake Reviews Toasted The “consumer reviews” for a $325 Dualit toaster being sold through the New Zealand-based online mall Ferrit (ferrit.co.nz) sounded bogus&#8230;</p>
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		<title>By: Samuel Farrow</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1121</link>
		<dc:creator>Samuel Farrow</dc:creator>
		<pubDate>Thu, 07 Sep 2006 05:05:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1121</guid>
		<description>Ana - this totally rocks. You are a star</description>
		<content:encoded><![CDATA[<p>Ana &#8211; this totally rocks. You are a star</p>
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		<title>By: Colin</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1071</link>
		<dc:creator>Colin</dc:creator>
		<pubDate>Tue, 05 Sep 2006 04:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1071</guid>
		<description>Come on - lighten up. Sounds like you&#039;re all grumpy because you were taken in. Sure, consumer reviews can influence choice, but really - &#039;I love the fact that you can determine exactly how brown you want your toast using the timer&#039;</description>
		<content:encoded><![CDATA[<p>Come on &#8211; lighten up. Sounds like you&#8217;re all grumpy because you were taken in. Sure, consumer reviews can influence choice, but really &#8211; &#8216;I love the fact that you can determine exactly how brown you want your toast using the timer&#8217;</p>
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		<title>By: Derek</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1057</link>
		<dc:creator>Derek</dc:creator>
		<pubDate>Mon, 04 Sep 2006 21:19:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1057</guid>
		<description>...all the reviews sound like a load of typical ad agency arse!!!....but maybe thats how people who can afford a $500 toaster really express their egotistical selves...hahaha!</description>
		<content:encoded><![CDATA[<p>&#8230;all the reviews sound like a load of typical ad agency arse!!!&#8230;.but maybe thats how people who can afford a $500 toaster really express their egotistical selves&#8230;hahaha!</p>
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		<title>By: Random-NZ</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1054</link>
		<dc:creator>Random-NZ</dc:creator>
		<pubDate>Mon, 04 Sep 2006 18:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1054</guid>
		<description>Just shows you what lengths they will go to to try and sell stuff to people.</description>
		<content:encoded><![CDATA[<p>Just shows you what lengths they will go to to try and sell stuff to people.</p>
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		<title>By: MikeE</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1047</link>
		<dc:creator>MikeE</dc:creator>
		<pubDate>Mon, 04 Sep 2006 04:48:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1047</guid>
		<description>hahaha... it would be a little less obvious if it was a product where it was actually likely to move that many units in that many days. 

I&#039;d suggest there wouldn&#039;t be too many owners of this type of toaster in NZ.  I mean look at amazon.com, for these type of products you don&#039;t end with that many reviews for a premium product, and thats on a massive wordlwide audience...</description>
		<content:encoded><![CDATA[<p>hahaha&#8230; it would be a little less obvious if it was a product where it was actually likely to move that many units in that many days. </p>
<p>I&#8217;d suggest there wouldn&#8217;t be too many owners of this type of toaster in NZ.  I mean look at amazon.com, for these type of products you don&#8217;t end with that many reviews for a premium product, and thats on a massive wordlwide audience&#8230;</p>
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		<title>By: Patrick</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1046</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Mon, 04 Sep 2006 03:50:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1046</guid>
		<description>How do those people sleep at night after making up such schlock? You can just imagine him/her/them sitting there thinking it is clever and funny... Clowns</description>
		<content:encoded><![CDATA[<p>How do those people sleep at night after making up such schlock? You can just imagine him/her/them sitting there thinking it is clever and funny&#8230; Clowns</p>
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		<title>By: Martha</title>
		<link>http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/comment-page-1/#comment-1045</link>
		<dc:creator>Martha</dc:creator>
		<pubDate>Mon, 04 Sep 2006 03:47:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.spareroom.co.nz/2006/09/04/is-ferrit-faking-it/#comment-1045</guid>
		<description>The advertising is obviously working though, I checked Ferrit for the first time the other day when I was buying a printer.  I stopped reading when the review said &quot;and best of all, Epson has a great fun site where you can...&quot; blah blah schlocky PR hype blah blah...</description>
		<content:encoded><![CDATA[<p>The advertising is obviously working though, I checked Ferrit for the first time the other day when I was buying a printer.  I stopped reading when the review said &#8220;and best of all, Epson has a great fun site where you can&#8230;&#8221; blah blah schlocky PR hype blah blah&#8230;</p>
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