Comments on: Saucey Campaign: Landmine Awareness

By: 30th post « sarahchats

30th post « sarahchats — Sun, 04 Nov 2007 17:05:14 +0000

[...] I’ll leave you with this brilliant piece of packaging design. [...]

By: Dvorak Uncensored » Clever - And a Little Disturbing - Landmine Awareness Campaign

Wed, 26 Sep 2007 09:52:07 +0000

[...] I’m really affraid about what they could come up with for mustard or mayonnaise sachets Saucey Campaign: Landmine Awareness – spareroom.co.nz: To open this tomato sauce sachet you will have to rip a child’s foot off and watch the blood-like condiment ooze out. A gruesome but nifty idea for the New Zealand Campaign Against Landmines (CALM) who are fundraising to clear Lebanon of explosive nasties. Sachets have been distributed to Fish ‘n Chip shops and cafes throughout the country (New Zealand) and Kiwis can donate money by texting the word, “CALM” to a selected phone number. [...]

By: Lincoln Cushing

Lincoln Cushing — Wed, 19 Sep 2007 22:06:19 +0000

Clever, makes the point… now wait until the campaign for safe oceans does one with the head of a poor halibut being ripped off to make the delightful “fish and chips” being eaten…

By: Murphthecat

Murphthecat — Wed, 27 Dec 2006 04:17:23 +0000

I’ve seen this used somewhere overseas, UK I think? But it’s very clever.

By: metaend » CALM

metaend » CALM — Sun, 12 Nov 2006 14:00:56 +0000

[...] eh taq nova zelandiq… sempla, originalna i naj-vajnoto – mnogo vyzdejstvashta kampaniq za razminiraneto na livan. Posted by metaend on Sep 27 2006 under General | | [...]

By: Mel

Mel — Fri, 29 Sep 2006 13:35:01 +0000

I think I would reconsider eating fish and chips and use the money saved as my donation!

By: motpoler » Vissa är modigare än andra

motpoler » Vissa är modigare än andra — Thu, 21 Sep 2006 13:36:14 +0000

[...] (Från Spare Room via b3ta.) [...]

By: Almar

Almar — Wed, 20 Sep 2006 12:57:55 +0000

Brilliant, was struck for a moment by how simple yet clearly inspiring this is, it makes you stop for a second and ponder why you haven’t send your money yet…

By: The Food Monkey » blog » Gruesome Landmine Awareness Ketchup Packet

The Food Monkey » blog » Gruesome Landmine Awareness Ketchup Packet — Tue, 19 Sep 2006 12:26:06 +0000

[...] (from Spare Room via b3ta) [...]

By: Steven

Steven — Mon, 18 Sep 2006 01:31:08 +0000

More interested in how long the campaign has been active – rather than in the awards. Which came first anyway? The awards or the actual distribution of the sachets?

By: Younger brother

Younger brother — Mon, 18 Sep 2006 01:18:26 +0000

I’m not sure how long it has been around, but FYI it was also featured in last months Idealog magazine, amongst a bunch of award winning kiwi advertising success stories.

By: Louise Ratcliffe

Louise Ratcliffe — Fri, 15 Sep 2006 23:20:50 +0000

I love NZ because people are not afraid to produce things like this. It is designed to make people stop and think about the absolute horror of landmine. GOOD FOR YOU!!

By: Steven

Steven — Thu, 14 Sep 2006 03:58:42 +0000

Tell ‘em “Large Marge” sent you.

By: Craig Ranapia

Craig Ranapia — Thu, 14 Sep 2006 01:36:29 +0000

Was I the only one who thought it was a bit like that SPCA ad – worthy cause, clever concept bound to get attention, but… just on the cusp of being really, really tasteless? ‘The Sam Peckinpah’s Salad Days’ sketch from Monty Python crossed my mind, which wasn’t the intended effect I hope.

Still, I’ll give CALM a donation and say Spare Room sent me.

By: Steven

Steven — Thu, 14 Sep 2006 01:18:25 +0000

Anyone know how long this has been around? Was touted as a new campaign on One news…