Spare Room Be our guest…

Dove likes to use more everyday looking women for its ad campaigns, and while it’s a noble idea, there is an inherent irony …because they’re still trying to sell women stuff to make them look better. That aside, to illustrate what they call “a distorted image of beauty” they have made a time lapse photography film showing a model (who looks like she just got out of bed) being transformed into a billboard with help from hair, makeup and Photoshop… (Ignore all the “Dove self esteem Fund” puff and watch the film, called Evolution, on the right of the screen.)

(Via Boing Boing)