Comments on: Telecom Faking It (again)

By: ridwanzero

ridwanzero — Sat, 26 Dec 2009 06:54:47 +0000

think its a great ad – and came on the net to find a video of it.

Of course, I had no idea that so much of the fabric of our society depended on whether or not it was real!

Ana and fellow Telecom bashers – you all seem like terribly clever people.

Shame all that intelligence is wasted on arguing over a 30 second bit of fun….

onlineuniversalwork

By: Idea Sauce / Blog

Idea Sauce / Blog — Mon, 26 Oct 2009 22:12:54 +0000

[...] Telecom advert was questioned mid last year for it’s originality and use of a fake company. Is the creative world running [...]

By: Hedgewitch

Hedgewitch — Sat, 27 Dec 2008 08:27:44 +0000

The conversation is not dead.
This is the most meaningful video I have seen in my life, and I am constantly sharing it with people at work. Whether they like it or not.

By: blog.aaron

blog.aaron — Fri, 10 Oct 2008 23:29:31 +0000

okay… i know this conversation is long dead but besides my comment about ‘love actually’ and the arrival terminal at the telecom ad, here’s another with striking similarities -
http://www.youtube.com/watch?v=SuL718OIXe4&NR=1 and http://www.slingmedia.com/get/ad-skydive.html

By: Are you Listening? | Rob the Geek

Are you Listening? | Rob the Geek — Mon, 06 Oct 2008 09:21:35 +0000

[...] from popular forum searches come into their own. They help capture both the support for, and the slams to your brand. Reading posts such as this one from service providers who are embracing the space is [...]

By: Neil

Neil — Mon, 04 Aug 2008 11:03:43 +0000

Gee whiz

Thanks everyone for a really interesting discussion about a 30 second ad selling telephones.

I think its a great ad – and came on the net to find a video of it.

Of course, I had no idea that so much of the fabric of our society depended on whether or not it was real!

Ana and fellow Telecom bashers – you all seem like terribly clever people.

Shame all that intelligence is wasted on arguing over a 30 second bit of fun.

You should think about applying those angry noggins of yours on weightier issues like whether or not Red Bull really does give you wings. If it does, then maybe that explains how those people in the Air NZ ads manage to jump out of windows and fly off to see their loved ones.

Next you’ll be telling me that the Pukeko’s in that Genesis ad don’t really own that Mount Eden villa…….

By: mike

mike — Mon, 04 Aug 2008 09:42:01 +0000

Hey, the reason McCallum & Partners sucks is that S&S try to make out Telecom as hip and cool except Telecom is a bit like dad at your disco having a dance. S&S had to make up a mythical place because sure as hell no cool consumers are into Telecom. Give it up make an advert that says we will charge you heaps for sub standard internet & other services it will be more honest!!!
P.S. the airbag women from LTSA makes me laugh I impersonate her every time I see the advert.

By: South

South — Sun, 03 Aug 2008 08:05:07 +0000

Well I work for a McCulloch & Partners – and you won’t find that in the companies website either – cos its a partnership not a company!

Anyway – we’ve gotten a lot of feedback from clients who’ve seen the ad and taken a second look – misreading it for us. Even I did the first time!

Everyone seems to love the ad, regardless of whether its real or not.

By: Ana

Ana — Tue, 29 Jul 2008 00:32:05 +0000

The column decrying the use of 'fake' people in the Big Wednesday ad is here.

By: billybobsmithers

billybobsmithers — Tue, 29 Jul 2008 00:11:41 +0000

Ana,
I am searching for your column decrying the use of ‘fake’ people in the Big Wednesday ads where the people are specifically named along with their profession, but I can’t find it anywhere.
You must have done one as these ads have been around much longer than the telecom ad and follow the same principles.

Does anyone have a link to that article?

By: Declan

Declan — Thu, 24 Jul 2008 01:11:46 +0000

The only issue here is the total creative bankruptcy of an advertiser and their agency who steal other people’s ideas. There is no point in ever rating the ad by any standard once you acknowledge they had’t the originality to come up with a great idea themselves. Pathetic.

By: Reed

Reed — Mon, 14 Jul 2008 11:51:29 +0000

I dont have a issue with the ad really, its advertising and it gets the views attention because of the unusal filming style etc. It seems to do a better job at advertising the fake firm than it does to Telecom….. how does a firm having fun relate at all to the services that Telecom offers.

Anyway, I really like the music. Good showcase of good NZ Music!

By: Rob Horan

Rob Horan — Mon, 14 Jul 2008 03:38:59 +0000

If telecom were to advertise Mccullum and partners as a reference site or part of their portfolio of clients, it would be against trading standards. I cant see how this is different. On top of the that ad is complete rubbish. It looses all the originals genuine feel. The lead singing dancing young dude makes me ill. There arent that many 20 something staff even in NZ. Theyre all living in bedsits in London getting wasted on their OEs.

By: spud

spud — Sun, 13 Jul 2008 04:47:56 +0000

If you don’t already have broadband, chances are that you don’t surf too many video sites. It just takes too long. So you probably wouldn’t realise that Telecom’s ad was actually a cut/paste of someone else’s concept. I’m wondering if telecom even knew?

Seems that this campaign is targetting the stodgy old 40somethings who have thus far resisted the 21st century. When they get Broadband from telecom, they’ll probably think it’s great.

By: blog.aaron

blog.aaron — Fri, 11 Jul 2008 19:24:32 +0000

cheers ana. remember the telecom ad showing people arriving at an airport intl gate (sorry, can’t find it on youtube)? ignoring for a moment that it was more appropriate for air nz commercial, it was a blatant s&s ripoff of ‘love actually’. personally, i think the agency deserves at least/more blame and it’s time that it’s dropped. spot the dog was a long time ago