December 16 2009

Premature ejaculation gags, motorboating displays and sexual innuendo make for a cringe worthy Australian ad for the Toyota Yaris. The ad has been pulled after a flood of complaints. What do you think?

More about it here.

Encore, Spare Room, Video,

40 Responses to “Toyota – Everyday Sexists”

  • Jo says:


  • Moata says:

    I just made that face that you make when you see someone on the street walk into a bollard.
    Geez, that looked painful.

  • Ana Samways says:

    Should I link to a definition of motorboating? I am ashamed to admit I didn’t need to look it up but other innocents might.

  • Brad says:

    Love it, couldn’t stop laughing. Time for the pc brigade to pull their heads in I think..

  • Jacqui says:

    Motorboating? I’m obviously far too young to get that.

  • Mike says:

    It might be funny … if you’re a 16 year old with an IQ of 80. I love a good bit of sexual innuendo (you know Rowan Atkinson, Ben Elton) or toilet humour (Rik and Ade), but this was just plain STUPID. Not even close to offensive.

  • Janet M. Daveis - New Zealand says:

    Motorboating from Urban Dictionary: The placement of one’s face, specifically the mouth, into the area between a well-endowed woman’s breasts, followed by a rapid shaking of the face in a side-to-side motion accompanied by yelling. The resulting sound that is created sounds similar to an outboard boat motor.

  • Westie says:

    Possibly a bit much but I’m sure it gets funnier with time, still way better than those blasted babies driving about

  • Ima Vegetarian says:

    I thought that was lovely; three cheers for the Aussie sense of humour!

    (not so much for the Yaris….what a POS)

    Chirp chirp!

  • Matt says:

    Definitely better than the babies but still very bad. A bit of subtlety would have been nice.

    Jo is hilarious, you should be an ad writer.

  • Ana Samways says:

    Mike: Agree, way too silly to be offensive, really.

  • far2pc4u says:

    lolololo rotflmao

    Reminds me of the first time I meet my wifes dad at the door!!!! Well the conversation was not like that and the nerves will killing me, wonder if I spoke to him like that if he would have killed me!!! Love it 5 stars!!!

  • Biscuit says:

    Silly? Wow. Shakesville certainly had something to say about this one.

    Seriously? The FATHER was talking about the sexualization of his daughter. The daughter had no consenting part in the conversation about her virginity. You call that “silly”? This is the every day crap that is part of rape culture.

  • Biscuit says:

    To crib something that was said in the comments:

    “1. It’s not just the dad approves of the sex; he’s helping orchestrate the loss of his daughter’s virginity. “So she can take a good pounding in any direction” is not an appropriate way for a father to talk about his daughter.

    2. The fact that “Date” is going to be having sex with “Woman” is taken as read. “I’m coming!” isn’t consent. She never actually says anywhere in the ad that she wants to have sex with her date before the date and her father start discussing the details of the “transaction.”

    3. That the date and the dad discuss the date having sex with the woman without her participation underlines the idea that a woman is a property exchange between a father and a husband/sex partner.

    4. Suffice it to say, any piece of film that favorably includes a man miming “motorboating” tittays is an objectifying piece of shit.”

  • JPWrites says:


  • Ana Samways says:

    Ok Biscuit. The fact that the father is present and engaging in sexual banter about his daughter is the horrid bit. I guess when I said “silly” re the motorboating and because it’s tiring being offended by this all to common disrespect shown towards young women in ths way.

  • Damian says:

    Wow. I can’t believe that Toyota even signed off on this. Imagine the ones they rejected…

    Still, it’s nice to know the ad agencies are keeping the local crack dealers in business. It must have been a buzzy night when they thought this was a good idea.

  • Shandyman says:

    It isn’t a Toyota advert [it was the winner of the winner of Toyota's "Clever Film Competition" organised by Saatchi & Saatchi on behal\f of Toyota] and therefore wasn’t pulled- it wasn’t shown, except as the winner. Toyota apologised for sponsoring the competition without better input; but the winner answered with the graciousness which I have come to associate with Australians- – his comments obscenities are here

  • jeremy_inc says:

    Oh no he mimes motorboating! I’m sure the innocence of the Australian nation is lost forever!
    We (on one of your posts) have seen ruder things on packets of childrens sweets from Europe!

  • Biscuit says:

    Ana – I agree, it is tiring. Some days you have to pick your battles to match your energy level.

    But you said it right there “common disrespect”. If we let it stay common, we are implying consent by our silence to let women be treated like this. Staying silent about one small thing filters into the broader picture and societal discussion about womens rights and rape culture – it all builds up.

  • Ana Samways says:

    Jeremy_inc: You think a cartoon threesome between two cherries and a lacivious lime is ruder?
    Now that image is just silly :)

  • Oli says:

    One word: lol!

    Yes it’s stupid humour, and yes if you want to take it as objectifying women there’s plenty of room to do so, but really? Just a stupid, funny ad. I crack up when I see the guys mean double-take when the dad says “So she can take a good pounding from any direction?” “Uh… You bet!”

  • Ian says:

    If it was a real ad( check out shandymans link) it would be beyond offensive but it is not. It is an entry in a competition designed to look like an ad. it was not meant for public consumption. so that changes everything… sort of. this is the problem with the internet etc. when a joke is told to your mates you control the situation, when you take the same sentiment and put it in a format that allows it to go public you MUST take more care. It is the same as an MP assuming no one will read your emails.

  • James says:

    Hang on isn’t satire meant to be a form of comedy that makes fun of things so as to make us think about them?

    The reason why this is ‘funny’ is because the discussion between the father and young man is the exact opposite of what anyone would actually say.

    Why is it that the PC brigade doesn’t understand satire?

    The ad is in no way disrespectful as it is clearly satirical.

    Well maybe clear to all those except the PC nanny state.

    Perhaps it needs a warning label at the start to save our souls?

  • Derek says:

    I just think its funny that its been “pulled”.

  • Biscuit says:

    James – you just hit on every single Bingo button to do with rape culture.

    Yes, I – and every other woman – have a sense of humour. Just not about our bodies being our own posessions.

    “PC Brigade” – actually, the term you’re looking for is “Human Rights Brigade”, which should by rights be pretty much everyone in the world.

    “Satire” – please, tell me again how it’s funny to have a father talk about a daughter’s sexuality laciviously, two men talk about a woman’s virginity without her input and consent, and have a man objectify a woman’s body parts? Because I’m just a stupid, humourless woman who has never been in possession of my own identity, body parts or sexuality.

    I don’t care whether it was a “proper” ad or not. This is the age of internet, and viral videos. This has gone viral, it is media that has been consumed. If it’s out there for public consumption, it’s out there for public critique.

  • Sarah says:

    Didn’t think it was cringeworthy but didn’t find it particularly funny either. I think people are getting too sensitive over what’s said on TV in an obviously tongue-in-cheek way.

    Shouldn’t have been pulled. Over protective parents and sensitive conservatives need to stop whinging and find something better to do.

  • Biscuit says:

    Sarah – I have plenty to do, this is just one small thing.

    Also, just like I don’t expect to change anyone’s thinking or fully understand how this sort of thinking permeates our culture, I’d also expect the same sort of courtesy extended to my opinions. If you’re allowed to laugh it off, I’m just as entitled to point out that laughing it off hurts women’s rights.

  • bark maker says:

    Yawn. A blokey ad perpetrated on a blokey culture. Where’s the beef?
    Biscuit et al, you have WAY too much time on your hands, don’t you have some dishes to wash? Or a board meeting to chair?

  • jeremy_inc says:

    Biscuit, what about the girl herself offering blowjobs (“well I’m ready to blow”)? Shouldn’t we be attacking her for letting her “sexuality” go so easily? She seems just as keen as the boy for sex. But no, I’m sure for you, thats the mens fault too.
    Anyway, as I took it, the father is talking about the car and not directly about his daughter, and the joke is that the conversation is obviously ambiguous.
    You shouldn’t read so much into things that are just meant to be funny.

    Haha I love those Maoams, I had to buy myself a pack. The lemon and the lime one is definitely ruder for kids than this ad.

  • Lynn says:

    It’s like watching the American version of The Office. Painfully unfunny and embarrassing to watch. It’s supposed to be funny because of all the innuendo, but it’s just sophomoric.

  • Andrew says:

    How else do you make a Yaris appeal to Sophomores than to use their humour?

    Have you seen the NZ developed advert for SKY “Think Filthy”…. See how many innuendos you pick up there, Ana, without having to do research.

  • James says:

    Biscuit et al,

    Hopefully you can see that the satire actually aims to highlight a point which is in this case that the behavior in the ad is highly unacceptable.

    It is not the way in which a boyfriend should speak to a father, it is in fact the opposite which is where the humour lies.

    From Wikipedia, the free encyclopedia

    Satire is often strictly defined as a literary genre or form, although in practice it is also found in the graphic and performing arts. In satire, human or individual vices, follies, abuses, or shortcomings are held up to censure by means of ridicule, derision, burlesque, irony, or other methods, ideally with the intent to bring about improvement.[1] Although satire is usually meant to be funny, the purpose of satire is not primarily humour in itself so much as an attack on something of which the author strongly disapproves, using the weapon of wit.

    A very common, almost defining feature of satire is its strong vein of irony or sarcasm, but parody, burlesque, exaggeration, juxtaposition, comparison, analogy, and double entendre are all frequently used in satirical speech and writing. The essential point, however, is that “in satire, irony is militant.”[2] This “militant irony” (or sarcasm) often professes to approve (or at least accept as natural) the very things the satirist actually wishes to attack.

  • raymond says:

    I’m with you Biscuit. The reactions to your post just show how some men just don’t get it. They either try to explain it away as “just satire”, or complain about “being so PC.” Can’t see the obvious: it demeans women. How nice if everyone could see the “satire” rather than hear the dog whistle.

  • Liv says:

    I’m a woman and I find it amusing. It certainly wasn’t clever (quite stupid in fact), it wasn’t demoralising, and it wasn’t laugh out loud funny, it just was. I can see how some people would find it offensive (most of them seem to have commented already) and so can understand why it has been pulled (te he he). But perhaps those people should take a humour tablet and take it for what it is – an effective advertisement, we’re all talking about it… aren’t we?

  • Geoff says:

    Biscuit, it’s not going to be a rape, the young lady says “I’m ready to blow.”

  • Jo says:

    I’m with Biscuit.

    And I’m also with anyone acknowledging that PC is a completely overused term that isn’t being used in the right context.

    Don’t call someone PC just because they disagree with you and you have no argument against them.

  • TM says:

    that ad sux big time. stink acting. terrible writing. cringe worthy father comments. dick-head boy (who would never get sexy girl like that). and after all those sucky macho one liners, a car that any red blooded male wouldn’t be seen dead in. ha ha

  • Tea says:

    yeh I’m with Biscuit too.

    PC is wrongly used in Aotearoa to mean anyone who respects the rights of others and wants polite mature debate on issues.

    The ad creates debate which is good, but it doesn’t use satire cleverly enough to not be offensive to lots of people, particularly to women.

  • Tea says:

    actually what i meant was PC is wrongly used to label those who respect the rights of others, as being the ‘anti’ brigade. not true. Being PC is about respect.

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